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AHVAP Announce World-Renowned Faculty for Inaugural Value Analysis Apex

Posted By Administration, Wednesday, January 16, 2019


Dee Donatelli Consulting, LLC and the Association of Healthcare Value Analysis Professionals (AHVAP) Announce World-Renowned Faculty for Inaugural Value Analysis Apex

Industry leaders join together to offer unique opportunity for supplier sales and marketing executives to understand inner workings of hospital value analysis processes

Newton, KS – January 16, 2019 – Dee Donatelli Consulting, LLC, in conjunction with the Association of Healthcare Value Analysis Professionals (AHVAP), is pleased to announce the faculty for the upcoming Value Analysis Apex (VAApex™) event, being held March 7-8, 2019 at The Adolphus Hotel in Dallas, TX.

The faculty features five of the world’s foremost experts on Value Analysis, coming together from leading healthcare provider organizations to work with supplier sales and marketing executives in a hand’s on, interactive environment, featuring a mock Value Analysis Committee meeting, highly focused round table discussions, and an exclusive behind-the-scenes look into hospital Value Analysis processes.

Faculty members include:

  • Terri Nelson BSN, RN, MA, Director, Value Analysis - Mayo Clinic
  • Barbara Strain, MA, CVAHP, Director of Value Management - University of Virginia Health System
  •  Gloria Graham, DNP, RN, CVAHP, Clinical Value Analyst - Cincinnati Children’s
  •  Robin L. Lane, BSN, RN, MBA, CVAHP, Senior Manager of Value Analysis - UPMC
  •  Dee Donatelli, MBA, BSN, CMRP, CVAHP, Founder & Principal, Dee Donatelli Consulting

The VAApex forum has been designed to help executives from healthcare supplier organizations advance their approach to selling products, devices and services into hospitals. “The need to improve cost and quality, and understand patient outcomes, has driven healthcare organizations to increase the reach of their Value Analysis programs,” said Dee Donatelli, Dee Donatelli Consulting. “For suppliers, this means their customer has changed, and they need new approaches and strategies to succeed. Previously, a supplier might sell their products or devices directly to a surgeon or a materials manager within a hospital. Today, a cohesive VA process brings together cross-functional experts to make decisions that support delivery of the highest quality patient care at the optimal price. It’s this process that the VAApex forum has been designed to address.  We will help supplier executives understand how to work within VA processes, toward the goal of their organization succeeding in having products accepted for use.”

Building understanding of the Value Analysis process will help supplier executives refine their sales and marketing programs and prepare their teams for success, creating mutually beneficial relationships with their customers and supporting the shared goal of delivering the safest and most cost-effective patient care.

VAApex attendees will gain visibility to key elements of the value analysis process,” said Barbara Strain, University of Virginia Health System. “This approach is aimed to provide informative interactions that will set the stage for streamlined, meaningful initiatives that yield a high quality of care at a reasonable cost.  Keeping the patient at the center of all we do leads to mutual success.”

John Pritchard, President and CEO, Share Moving Media, which provides numerous publications and meetings, and the Association of National Account Executives (ANAE) professional association for healthcare suppliers, said “Supplier business leaders are focused on how they can work most effectively with their customers. They’re committed to being good business partners and share the mutual goal of delivering the best products at the best prices, in order to support high quality, cost-effective patient care. I see the VAApex event bringing together provider and supplier leaders to build new ways to work together effectively, sharing insights about Value Analysis processes that will help suppliers succeed in an environment where the goals remain the same, but processes have changed.”  

Registration for the inaugural VAApex™ event is now open and is limited. This unique event will be structured in an intimate conversational setting – eliminating all Powerpoint to stimulate greater interaction among faculty and participants, and deliver the greatest return on investment for attendees. To register for the VAApex event on March 7-8, 2019, please visit or


About Dee Donatelli Consulting, LLC

Dee Donatelli, BSN, MBA is the principal of Dee Donatelli Consulting, LLC. Dee is a renowned icon in the healthcare industry, a deeply experienced healthcare professional with more than 40 years’ experience, and one of the first clinicians to take on a leadership role in supply chain management, paving the way for provider organizations to understand the value of blending clinical knowledge with supply chain management. A nationally recognized speaker, Dee has advised some of the country’s leading healthcare organizations on cost reduction based upon a clinically integrated value analysis process.  Dee has in-depth clinical experience from her background as a nurse, and over 25 years of consulting expertise focused on large scale supply chain operations improvement. She is a past President of AHVAP and Chair-Elect of AHRMM.  She holds certifications as both a CVAHP & CMRP. For more information about Dee Donatelli visit

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